The Deep Section
This is the Deep Section, a cycling blog which celebrates style, burns fools and praises the sport's hardmen.
This is the Deep Section, a cycling blog which celebrates style, burns fools and praises the sport's hardmen.
Red Hook Criterium Milano x Nike
Sports giant Nike has finally been attached to the fixed gear phenomenon. Produced by the Milan-based Docks Entertainment, this 25-minuter is an indepth look into the scenes of David Trimble’s Red Hook Criterium held in Italy in a months time. As Red Hook features a running race in addition to the criterium, Nike connecting with the event is only natural.
It will be interesting to see the depth of impact a multinational brands’ flirtatation with the scene will bring forth. In the past up-and-coming disciplines such as skateboarding and snowboarding, the appearance of a big player has usually resulted in competitors following suit. We´re living interesting times…
Is Nike jumping into the Fixed Gear wagon?
(Source: bikeminimalism.posterous.com)
bikejunkie likes this
deepsection reblogged this from frankgomezg
xquins reblogged this from frankgomezg
xquins likes this
beargen likes this
dopepedaler likes this
frankgomezg posted this
Nothing epitomizes what is cool about cycling like the deep section wheel.
Seriously, with a noise like this, what's not to like?
If you have any questions, suggestions or just want to tell me something rad, contact me, we'll be happy to oblige.
Obox Design makes killer Wordpress, Tumblr and Posterous themes. We're using an adaption of My Corner. You can buy it for $19 from tumblr
Gotta have the compulsary Strava information...
